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    What does $10k MRR take?

    Your goal in. The customers, sign-ups and visitors it takes out.

    Your numbers

    Your goal
    $
    mo
    $
    $
    Your funnel
    %
    %
    %

    Your path to $10k MRR

    400 customers

    44 new customers a month for 12 months

    Visitors / month14,667
    Sign-ups / month440
    New customers / month44
    Customers today0 / 400

    At 5% churn, 20 new customers a month just replace the ones who leave.

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    How it's worked out

    1. Customers you need: your target MRR divided by what one customer pays a month.
    2. New customers a month: the steady number that gets you there by your deadline, starting from the customers you have today, while churn takes its share every month.
    3. Sign-ups and visitors: those new customers divided by your sign-up to paid rate, then by your visitor to sign-up rate.

    Churn is why the numbers surprise people: at 5% a month, a business with 400 customers loses 20 every month and has to replace them before it grows at all. A price, conversion and churn that hold steady are simplifications; treat the result as a target to plan against, not a forecast.